3-D Journalism
Social Network Analysis of 2008: Is America Polarized or Just Really Impressionable?
Micah L. Sifry, 01/02/2008 - 10:38am

Buyers of political books on Amazon are clearly divided between people who favor liberal titles vs people who favor conservative titles, with little cross-buying occurring. But a new study of consumer behavior suggests that so-called "influentials" may not matter as much as everyone thinks, and the malleability and gullibility of voters who are easily influenced by others is the more important factor.

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