Justine Lam, the internet director of the Ron Paul campaign, just gave a really interesting summary of how and why Ron Paul succeeded on- and off-line. I can't possibly live-blog every speaker or session at Politics Online, but here are my notes on her talk.

We're at the Politics Online conference, being busy and belated getting the digest done. But it's done! Google continues to map the primary results; are the Clinton and Obama "red telephone" ads really the "first breakout hits of the YouTube campaign"?; more on Obama as Apple; those conference mp3's are on their way to your inbox; Obama is dominating our Hitwise charts; Brave New Films' anti-McCain videos are getting big; Hillaryis44 creator uncovered, five people rejoice; Obama's campaign boasts of 1.5 million calls to today's primary states.

The conference season is heating up, and while we're not at TED or BIL or FRED*, Andrew, Josh and I will be busy over the next few weeks. Here are some highlights, including Politics Online, ETech, Freedom-to-Connect, the Social Computing Summit and Politics: Web 2.0.

Hearty congratulations are in order for Julie Barko Germany, who has just been officially named the new director of the Institute for Politics, Democracy & the Internet (IPDI) at George Washington University. Julie has been deputy director of IPDI since 2003 and acting director since its longtime leader Carol Darr stepped down last summer.

The Web on the Candidates

Danny Glover at AirCongress writes that Newt Gingrich is issuing us a "conversation challenge." Newt dismissed the Hillary 1984 video as "utterly, totally destructive of the process of thought. There is not a single thing in that commercial that enables America to solve a problem. … It’s the Entertainment Tonight version of governing a great country. … Everything is reduced to gossip, attack, whose consultant is cleverer. And it’s really very destructive." Instead, he's proposing that the nominees engage in a 90-minute dialogue once a week from Labor Day 2008 to Election Day. "Once a week with a timekeeper and no moderator. No Mickey Mouse questions. No gimmicks. Two adults, much like [Abraham] Lincoln and [Stephen] Douglas," he said.

The LA Times reports that Google, and to lesser extent other web companies like Yahoo and Myspace, is aggressively reaching out to political campaigns, looking to provide them with advertising and other services.
Phil Noble of PoliticsOnline thinks it's a smart move: "There's probably a lot less [money] than they think initially, but Google plays for the long term and they're smart to be there... The Internet and politics is a revolution, and Google and these guys are not going to lead the revolution, but they don't want to get shot in the back either." According to techPresident contributor Michael Bassik, 2004 campaigns only spent $12 million on online ads, compared to $1.6 billion on TV, but "political campaigns are expected to shift more of their ad dollars to the Web." Google will be waiting in the wings.

The Web on the Candidates -- Politics Online Edition

• Jeff Jarvis posts a roundup of one of the first sessions at the Politics Online conference, on putting together a web team. The panel, moderated by former Hotline editor Chuck Todd, featured Giuliani advisor Patrick Ruffini, former Dean campaign manager Joe Trippi, myDD's Jerome Armstrong, and Townhall's Chuck DeFeo. Trippi, as usual, was full of useful anecdotes from his Dean days. Jarvis reports one: "[Trippi] recalls a moment in Iowa — a story I’ve heard before — when a student told Dean that he was skipping a final to see the candidate but the candidate switched to dad mode and insisted that the kid go take his test. It made great and authentic video, Trippi says, and he marks it as a significant moment in the campaign online." No current has reached that level authenticity, Trippi says. Check out a video of the panel on Ruffini's site.
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