I suppose good marketers can market everything - even themselves. But please. If I find one more self-styled and self-lauded “blog consultant” who can’t keep the porn trackbacks off their own site (or, failing that - at least remove the nice shiny “recent trackbacks” sidebar), I’m going to start naming names. If you’re in the business of advising companies about joining the online conversation, you have to be able to demonstrate at least a little bit of sensitivity and understanding about what actually happens on the web.

By all means, we need more professional marketers communicators, they have skills and training that many bloggers sorely lack (punctuation and a deep hatred for sentence fragments come to mind) - but at least take a minute to *appear* to grasp the ramifications of stepping out into the blogosphere. Because if your client all of a sudden can't see their consultant's website because its blocked by their own subscription to WebSense. That’s bad.

Marketing
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