Survey: Bloggers embrace online advertising
By Michael Bassik, 04/20/2005 - 1:46pm

BlogKits, a service devoted to helping bloggers find ways to generate revenue, reports that 71 percent of bloggers surveyed said that advertisements are acceptable on blogs. [Full disclosure: I often purchase ads on blogs for clients of mine.]

It’s interesting to think back just a few months ago when many bloggers rejected the notion of selling ads on their websites. Now, Google contextual links and Henry Copeland’s Blogads are seen less as an annoyance and more as a right of passage. The presence of ads seems to indicate a steady stream of traffic capable of sustaining an advertising business. Are blogads the new legitimizer?

Another interesting point is that 52 percent of those surveyed said they could earn a living off of their online journals. Truly remarkable. With over 85 percent of small and medium-sized businesses failing in the first five years, perhaps blogging really is the next make-it-rich scheme? Just kidding, of course, but it’s encouraging to see how advertising has made it possible for more bloggers to spend more time doing their thing.

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