Blue State Digital

Company logo www.bluestatedigital.com
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Founded by four members of Howard Dean’s 2004 presidential primary campaign Internet team, Blue State Digital has quadrupled in size since its beginning in March of 2004. The still-small outfit acts as a one-stop shop for its clients, providing both customized technology solutions and campaign communications and strategy. One of the few partisan technology providers in the political space, the company works only with Democrats and progressive clients. Comments co-founder Jascha Franklin-Hodge, “We want to use the power of the Internet and the power of online communication to get Democrats elected and help build an engaged public.”

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The layout, use of images, color, and other qualities.
How well is does the site carry the message of the candidate?
How the site discusses the issues and how it uses language.
How easy is it to get involved in the campaign?
How well does the site utitlize blogs, video, podcasts, discussion boards, and other technologies?
The ease of navigation and the quality of interactivtity.