In the Internet age, who listens to radio early on a Saturday morning? The advent of the Internet has allowed these addresses to be reposted at Whitehouse.gov, but who other than diehard political junkies regularly visit that site? Does the press regularly cover these remarks? The answers to these questions are "no" and "no one." That doesn't serve governance.

What if President Obama took another visionary step and decided to update this communication technique? The weekly address could be taped and posted on YouTube. It could include prepared remarks by the President or produced infomercial-type stories like we've seen throughout the campaign. President Obama could then use his network on MyBO, Facebook, and other social media outlets to push people to watch these videos—and respond to them. Staffers could review the comments, and the President could address some of them during the next address.

What's a little traffic inflation amongst friends? When you are in the news and advertising business it's a big deal. In fact, as Conrad M. Black and the Chicago Sun-Times can tell you it can also be a very expensive deal as well.

I ran across an item over at ValleyWag.com that discussed the traffic statistics of The Drudge Report and compared them to other popular news outlets such as The Washington Post and Reuters.

It appears that Matt Drudge is artificially inflating his traffic statistics by using a small bit of HTML, specifically this piece of HTML: META HTTP-EQUIV="refresh" content="175".