Technology and the Internet are changing democracy in America. Personal Democracy Forum is a hub for the exciting conversation underway between political professionals, technologists, and anyone else invigorated by the remarkable potential of technology to engage citizens in the democratic process.
ClickZ Campaign '08
McCain and Obama Used Web to Persuade in Final Weeks
Women were a target of display ads in the last two months of the election season.
Categories: Homepage Feeds
McCain Camp Spent Fraction of Obama's Online Ad Budget
The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads.
Categories: Homepage Feeds
Ad:tech? Obama:tech!
Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever.
Categories: Homepage Feeds
Over Long Campaign, Obama Videos Drew Nearly a Billion Views
Obama outpaced McCain in video uploads and views, says divinity Metrics.
Categories: Homepage Feeds
Obama's Online Ad Spend Approached $8 Million
The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.
Categories: Homepage Feeds
Obama's Online Ad Spend Approached $8 Million
The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.
Categories: Homepage Feeds
Undecided: What Was Digital's Impact on the Election?
Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections.
Categories: Homepage Feeds
Voter-Generated Content Makes or Breaks Candidates
Voters get out to vote for the next U.S. president after they get out their message.
Categories: Homepage Feeds
Web Ads Mattered More than Ever in '08 Election
The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns.
Categories: Homepage Feeds
Kerry PAC Asks for Google Ad Cash to Battle for Obama
The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama.
Categories: Homepage Feeds
Al Franken Bears Brunt of Republican Web Attacks
The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races.
Categories: Homepage Feeds
AARP Video Puts Individual Voters On The Ballot
Election-themed video is part of organization's Divided We Fail effort.
Categories: Homepage Feeds
Online Political Ad Spending Forecast Lowered
Borrell Associates reduced expectations for all political ad spending this election, but foresees an uptick for Web ad expenditures in coming elections.
Categories: Homepage Feeds
Local Candidates Went Beyond Fundraising in Summer Web Ads
This summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citizens with their names and stances on the issues.
Categories: Homepage Feeds
McCain/YouTube Dustup Indicates Importance of Political Web Video
YouTube isn't about to change its policy on removing videos for John McCain or anyone else, but some McCain foes even feel the campaign's video pain.
Categories: Homepage Feeds
Air America Gears up for Digital Relevance
The media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications.
Categories: Homepage Feeds
DNC Aims for Hispanic Voter Registration with Iraq Message
August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign.
Categories: Homepage Feeds
Using Search To Reach Influencers and Passionistas
Why you need to design search campaigns differently for influencers than for other customers.
Categories: Homepage Feeds
Google Grabs Most of Obama's $5 Million in Online Ad Spending
Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News.
Categories: Homepage Feeds
Advocacy Groups Use Conventions to Push Issues, Candidates Online
EMILY's List and biotech industry association BIO are using targeted Web ads to get the attention of convention goers and watchers
Categories: Homepage Feeds
Recent blog posts
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- Change.gov Starts to Go Interactive, Intensively
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