Todd gave me a beta invite to the new bookmarking site Mento this morning.  He really likes it, and thinks that it is del.icio.us on steroids.  I agree.

More or less the sites are very similar in their core functionality — to bookmark sites with the potential to categorize and share them.  However, Mento has added a few bells and whistles.

While del.icio.us is much more spartan in its design (which isn't necessarily bad –compare Google to Yahoo!), Mento has a lot more graphics and more friendly user interface.  I personally don't mind a spartan site, but Mento is refreshing.  For those who are new to the bookmarking game, they probably would find Mento easier to use.

Another cool bell and whistle that Mento has added is the ability to get a customized screen shot (whole or partial) of a web page that one is bookmarking.  I must admit that this is way cool.  A picture is worth a thousand words, and bookmarking sites aren't made for tomes about links.  Further, it is easy to do.  The tool pops up in one's browser, and the instructions are very clear what to do.

Mento is also gracious enough to understand that we weren't born for the sole purpose of using it.  That's why it allows users to export links from it to other bookmarking sites like del.icio.us, Ma.gnolia, and tumblr.  That's pretty generous.  Of course, can or will also export links to sites like Facebook, which makes perfect sense since bookmarking is a complementary activity to social networking.

If that's not good enough, Mento also enables you to filter the links that your connections can send you or that you'll see as you peruse their bookmarks.  For instance, if Todd tags something "battlestargalactica," I can choose not to see these links.  No offence meant, but I'm a Star Trek guy.  Likewise you can make sure that pages from a certain site are included in what you see.  That's pretty nifty.   

The site is still in beta — thus, a work-in-progress.  But it seems cool to me.  If you would like an invite to test the site, either leave a comment below or send us a direct message through The Bivings Group's Twitter page.

In my third year coming to NetSquared, I find myself in a new role: as one of 21 designated "project leads" who will be trying to connect the featured projects with the developers ready to work on an NGO project.

I'm working with Roshani Kothari and Michael Litz of the Oneworld Connect project, and together we've started a wiki page with what we'd like to work on. I'm posting the story here too: please help us develop this further, shape our thoughts, and connect our ambitions to the endless possibilities :-)

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I posted a link on our Twitter account a few days back about Jim Brady from the Washington Post’s call for commenters on newspaper websites to post using their real names.  In doing away with anonymous commenting, he is hoping to improve the generally low level of discourse you find on many media sites.  Here is his justification:

I think part of the problem is that people aren’t held accountable on the Web.  People say things online they would never say when disagreeing with someone at the dinner table. I think heated debate is fine, but when there are (flame wars), many people won’t take part for fear they will be attacked and bashed over the head with the (Internet-equivalent) of a steel pipe.

I have mixed feelings about this.  On the one hand, I think there is a tradition of respecting anonymity on the Internet that has value, and I am generally opposed to putting up barriers that hinder discussion.  On the other hand, the comment sections on many newspaper website are completely broken and I think Brady’s solution would probably work.

Anyway, the whole issue got me thinking about steps I think media companies should take to improve their comments sections, short of requiring people to post using their real names.  Below are my ideas based on my experience in trying to manage active comments areas for a variety of clients (we don’t have a comment problem on our own site so we haven’t taken a lot of these steps here):

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Saturday, May 31st, "green geeks" will get together at GreenDevCamp at the Green Building Exchange in Redwood City, CA to talk about:

* How can companies, big and small, make their operations, code, practices, etc. more sustainable?
* In what ways can technology make our lives more green?

They are also hoping to walk away with concrete projects:

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• Nearly 1 in 4 emails to opt-in addresses lands in junk/bulk folders
  From 10/1/07 - 12/31/07, Lyris HQ EmailAdvisor monitored the full delivery trajectories of 436,558 production level, permission-based email marketing messages sent from 69 different businesses and non-profit orgs to multiple accounts at 59 domains...

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Last year, NetSquared Featured Project, FamilyFarmed.org received the Yahoo! Green Award for its potential to use Web 2.0 tools to benefit the environment by connecting everyday consumers with their local farmers.

This year, Yahoo! is looking for innovative “green mashups” that will inspire people to use social technology to help the environment.

Yahoo! will review the project submissions included in the “Environment” Cause Area of the NetSquared Project Gallery. Using Yahoo! APIs is a plus, but not necessary. The most innovative green mashup will receive a $5,000 Yahoo! Search Marketing award.

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TechSoup’s free day-long online event is coming up this Wed. May 14th: Online Activism: Social Media Tools for Social Change in the TechSoup online forums.

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If you own a computer and have a disposable income, chances are good that you have bought something via Amazon.com, a well-known site dedicated to being the Internet's largest store.  The site boasts many features, including discount prices, lists of recommendations for frequent users, and intuitive search features.  A past blog post on The Bivings Report highlights one of Amazon's recent user-friendly upgrades.

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Rania Al Abdullah has raised the bar with her forward thinking Web-based approach to international diplomacy.